About us
About the mission
At Make The Rules, we believe that life's most meaningful moments deserve to be celebrated. We are a Belgian company passionate about creating unique, personalized gifts that tell a story.
From the euphoria of a personal best to the milestone of a successful business deal, every moment is unique. Our mission is to empower you, whether you're an individual or a business, to capture those stories.
About the owner
Born and raised in Belgium, Sean had always two passions: technology and running. Following his first passion he pursued a PhD in Computer Science, worked for a few years as a McKinsey consultant and for over a decade he held several IT leadership positions in the corporate world.
His second passion, running, helped to keep a healthy mind in a healthy body. Over the years he finished several marathons and adventured on a few ultra runs.
In 2025 he decided to combine his two passions and leave the corporate world behind to start his own business. Celebrating success is important in a professionial setting, in sport as well as in your personal life. However the key is to capture the story behind those important milestones.
